Selling a home in Ontario: the 15 steps

Everything that happens between deciding to sell and handing over the keys, in order.

  1. Know your why

    Moving up, downsizing, relocating. Your reason sets the timeline and the strategy.

  2. Interview realtors

    Compare how each agent prices, markets and negotiates. Ask to see their recent sales.

  3. Price it right

    Price from recent sales nearby, not from what you need or what a neighbour hopes for.

  4. Know your net

    Subtract commission, HST, legal fees and your mortgage payout to see what you walk away with.

  5. Prep your home

    Repairs, paint, declutter. Small fixes buyers notice pay for themselves.

  6. Stage to sell

    Staging helps buyers picture living there and makes the photos work harder.

  7. Professional media

    Photos, drone, video and twilight shots. Most buyers see your home online first.

  8. Choose your strategy

    Offer date or offers any time. The right choice depends on your home and the market that week.

  9. Launch the listing

    MLS®, social media, email to our buyer list and the agent network, all on day one.

  10. Showings and open houses

    Keep the home show-ready and get feedback from every showing.

  11. Review offers

    We compare price, deposit, conditions and closing date, not just the top number.

  12. Negotiate and accept

    Sign backs and counter offers until the terms work for you.

  13. Conditions come off

    The buyer's financing and inspection conditions are waived and the deal goes firm.

  14. Lawyer and mortgage discharge

    Your lawyer prepares the closing and pays out your mortgage from the sale proceeds.

  15. Closing day

    Keys are handed over and your proceeds arrive from your lawyer.

Take it with you

Get all 15 steps as a free 10-page PDF, with a checklist for every step and a page for your notes.

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Start with your home's value

Step 3 is pricing it right. We can do that for you this week.

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